Optimizing the Patient Intake Experience

Used behavioral analytics to identify conversion bottlenecks, then redesigned the end-to-end intake experience to create a clearer, more personalized path to care.

CLIENT

Lemonaid Health

ROLE

UX Research, Product Design, Data Analysis

Tools

Contentsquare, Behavioral analytics, AI-assisted data synthesis, Funnel visualization, User journey mapping

IMPACT

Improved personalization across multiple patient onboarding funnels

Keep Exploring

View all

View all

Creative Strategy & Campaign Design

Led the creative strategy and execution for Getmyboat's fall campaign, aligning audience insights, paid media, landing pages, and SEO around a shared story.

Captain as a Service

Launching a new service category that made boating more accessible and drove $1.7M in bookings within three months.

Getmyboat Marketplace Redesign

Improving navigation, search, and discovery across the booking journey.

Inquiry Flow Redesign

Reducing friction and improving conversion across the booking journey.