Optimizing the Patient Intake Experience

Lemonaid Health brought me in to audit multiple treatment funnels to uncover where patients lost momentum and where the biggest opportunities for improvement existed.

I started with thousands of patient sessions, not assumptions. By combining behavioral analytics, competitive research, and UX strategy across Lemonaid Health's treatment funnels, I uncovered where users lost momentum and translated those insights into a roadmap for a more personalized, higher-converting patient intake experience.

CLIENT

Lemonaid Health

ROLE

UX Research, Product Design, Data Analysis

Tools

Contentsquare, Behavioral analytics, AI-assisted data synthesis, Funnel visualization, User journey mapping

IMPACT

Improved personalization across multiple patient onboarding funnels

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Explore the Data Dashboard

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Creative Strategy & Campaign Design

We started with one question: how could Getmyboat tell a more cohesive story across every customer touchpoint?

Landing Page Optimization

Designing a Luxury Landing Page That Increased Qualified Leads by 9x

Getmyboat Marketplace Redesign

Improving navigation, search, and discovery across the booking journey.

Captain as a Service

Launching a new service category that made boating more accessible and drove $1.7M in bookings within three months.