Making Online Healthcare Easier to Navigate

Background

Lemonaid Health is a telehealth company offering online treatment across weight loss, sexual health, mental health, and more. With multiple treatment options and patient intake flows, the challenge was creating a clear, intuitive experience that helped patients confidently navigate their care.

What Was Needed

The team wanted to identify where patients were dropping off, reduce friction throughout the intake and checkout experience, and improve conversion. They needed someone who could connect behavioral data with UX strategy and translate those insights into practical design improvements.

Work I Did

I started by analyzing thousands of patient sessions using Contentsquare, funnel analytics, and competitive research to uncover friction and opportunities. I used AI to help synthesize findings and built an interactive dashboard to make those insights easier for stakeholders to explore.

From there, I redesigned key intake and checkout experiences across ED, Weight Loss, and Mental Health, refining everything from individual components and product selection steps to entire patient journeys. I also explored new homepage concepts and optimized landing pages, connecting product discovery, messaging, and conversion strategy.

What Changed

The work delivered a clearer, more personalized direction for patient onboarding, with simplified flows, more intuitive product selection, and stronger connections between marketing and product experiences. It also gave the team a data-informed framework for prioritizing UX improvements and identifying future conversion opportunities.