Connecting the Dots Between Marketing and Product

Background

Getmyboat was growing its marketplace and needed a more cohesive way to communicate its brand across customer touchpoints, from paid advertising and search to landing pages and the product experience.

What Was Needed

The challenge wasn't simply creating another campaign. It was building a unified story that connected marketing with the customer journey, creating consistency across channels while supporting awareness, acquisition, and bookings.

Work I Did

I led the creative strategy and design for Getmyboat's seasonal campaigns, bringing together paid media, landing pages, SEO, and product design.

My work included developing campaign concepts, messaging, visual direction, and conversion-focused landing pages. I worked across marketing and product teams to ensure each touchpoint supported a consistent story and guided customers toward booking.

What Changed

The work created a more cohesive brand experience across acquisition channels and the marketplace, strengthening the connection between marketing and product. It established a more consistent approach to campaign execution, supporting brand awareness, customer acquisition, and booking growth.