Turning Captain Hiring Into a $1.7M Opportunity

Background

Getmyboat wanted to expand its marketplace beyond traditional boat rentals by introducing Captain as a Service, allowing customers to hire a captain independently of a boat rental.

What Was Needed

Hiring a captain was traditionally a fragmented process, with limited ways for customers to discover, compare, and book services. Getmyboat needed a new marketplace experience that made captain hiring simple while creating an additional revenue opportunity.

Work I Did

I led the product design for the new service, helping define how captain discovery, booking, and payments would work within the existing marketplace.

I designed the end-to-end customer experience, from finding available captains and evaluating options to completing a booking. The challenge was introducing an entirely new service category while keeping the experience intuitive and consistent with the broader Getmyboat platform.

What Changed

Captain as a Service launched as a new revenue stream, generating $1.7M in gross bookings within its first three months. The experience expanded the marketplace's offerings and made professional captain services more accessible to customers.