Captain as a Service

Launching a new service category that made boating more accessible and drove $1.7M in bookings within three months.

Created a new service model that simplified captain hiring, expanded booking opportunities, and unlocked a new revenue stream for the marketplace.

CLIENT

Getmyboat

ROLE

Lead Product Designer, Creative Leadership

Service Design, Marketplace Strategy, Payments & Booking

IMPACT

$1.7M New Revenue, +11% GMV YoY, +10% Booking Conversion

Keep Exploring

View all

Getmyboat Marketplace Redesign

Improving navigation, search, and discovery across the booking journey.

Creative Direction for Growth

Led the creative strategy and execution for Getmyboat's summer campaign, aligning audience insights, paid media, landing pages, and SEO around a shared story.

Inquiry Flow Redesign

Reducing friction and improving conversion across the booking journey.

Growth & Landing Pages

Designing conversion-focused experiences for paid media and customer acquisition.