Improving navigation, search, and discovery across the booking journey.

Launching a new service category that made boating more accessible and drove $1.7M in bookings within three months.

Led the creative strategy and execution for Getmyboat's summer campaign, aligning audience insights, paid media, landing pages, and SEO around a shared story.

Reducing friction and improving conversion across the booking journey.

Designing conversion-focused experiences for paid media and customer acquisition.