Getmyboat Marketplace Redesign

Improving navigation, search, and discovery across the booking journey.

Led a cross-functional redesign that aligned product, marketing, SEO, and engineering around a shared vision for discovery, booking, and customer experience.

CLIENT

Getmyboat

ROLE

Lead Product Designer, Creative Leadership

Focus

Discovery, Conversion, Growth

IMPACT

+10% Bookings, +11% GMV

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Optimizing the Patient Intake Experience

Lemonaid Health brought me in to audit multiple treatment funnels to uncover where patients lost momentum and where the biggest opportunities for improvement existed.

Creative Strategy & Campaign Design

We started with one question: how could Getmyboat tell a more cohesive story across every customer touchpoint?

Landing Page Optimization

Designing a Luxury Landing Page That Increased Qualified Leads by 9x

Captain as a Service

Launching a new service category that made boating more accessible and drove $1.7M in bookings within three months.