Making It Easier to Find and Book the Perfect Boat

Background

Getmyboat is a global marketplace connecting travelers with boat rentals and on-the-water experiences. As the platform grew, the customer experience needed to evolve to make discovering, comparing, and booking experiences easier.

What Was Needed

The marketplace needed a more intuitive experience across web and mobile, with improved navigation, search, and discovery. The goal was to reduce friction throughout the booking journey while creating a more cohesive experience that supported customer needs and business growth.

Work I Did

I led the marketplace redesign, bringing together product, marketing, SEO, and engineering around a shared vision for the customer experience.

My work spanned UX strategy, information architecture, navigation, search, and booking flows. I redesigned key experiences across desktop and mobile, connecting customer needs with business priorities and helping teams align around a consistent product direction.

What Changed

The redesign created a more streamlined experience for discovering and booking boats, contributing to a 10% YoY increase in bookings and 11% YoY growth in GMV. It also established a stronger foundation for future marketplace improvements.