Conversion optimized lead generation campaign for Santa Lucia Preserve.

Client: Santa Lucia Preserve
Company: Level Up Digital
Category: Conversion Design, Landing Page Design
Year: 2024

My Role: Designer and Creative Strategist
Other Players:
Andrew Hutton (Campaign Strategist)

Problem

With no prior digital marketing presence and minimal social media, The Santa Lucia Preserve needed a conversion-focused strategy to drive sales of its multi-million dollar properties and exclusive memberships.

Solution

Deliver targeted ads and landing pages that convert.

  • Designed and built landing pages in Unbounce to capture leads and create several variations to test the conversion rate.

  • Designed 2 high-quality downloadable PDFs to act as lead magnets:

    • A real estate guide to showcase the Preserve and all of its available homes and homesites.

    • A membership guide to showcase the Preserve and detailed the different types of memberships available.

Results

Exceeded expectations for real estate sales and memberships.

  • 30% lower CPC

  • Improved leads captured from Unbounce landing pages by 889%

  • Increased site traffic by 32% year over year.