Conversion Optimized Lead Generation Campaign for Santa Lucia Preserve

I designed and art directed this high-performing Meta campaign for Level Up Digital, showcasing the Santa Lucia Preserve’s luxury properties and unique coastal California setting. The ad creative highlighted exclusivity and natural beauty to help drive qualified buyer inquiries.

Company: Level Up Digital

Client: Santa Lucia Preserve

Role: Designer & Creative Strategist

Year: 2024

Background

With no prior digital marketing presence and minimal social media, The Santa Lucia Preserve needed a conversion-focused strategy to drive sales of its multi-million dollar properties and exclusive memberships.

Deliver targeted ads and landing pages that convert.

  • Designed and tested multiple landing page variations to improve conversion rates.

  • Created two high-quality lead magnets:

    • 1 Real Estate Guide, highlighting the Preserve’s available homes and homesites.

    • 1 Membership Guide, detailing the exclusive membership options and benefits.

Solution

Results

The campaign exceeded goals for both real estate sales and membership inquiries:

  • 30% decrease in cost per click (CPC)

  • 889% increase in leads captured from Unbounce landing pages

  • 32% YoY growth in website traffic

Landing pages designed in Figma, built in Unbounce.

Lead gen PDFs designed with InDesign.