Redesigned an entire website, captured a new brand image, improved SEO, UX, and boosted bookings.
Company: Getmyboat
Category: Product Design, Conversion Design, Branding, Strategy
Year: 2024
My Role: Creative Direction and Design
Other Players:
Eugenia Makarowa (Product Manager)
Hugo Lima (Design Systems)
Getmyboat Dev & Engineering Team
Problem
Getmyboat.com required a full redesign to align with the new brand identity, improve SEO performance, and create seamless pathways for increased bookings.
Solution
I designed a website that embodies Getmyboat’s spirit of adventure and fun while being strategically optimized to increase page time, drive bookings and sign-ups, and educate potential customers on the full range features that Getmyboat offers.
Results
Launch Date: March 2024
March-October 2024:
10% YoY increase in gross bookings
11% YoY increase in GMV