Redesigning Getmyboat’s Inquiry Flow for a Simpler Booking Experience
Overview
I led the redesign of Getmyboat’s inquiry flow to make booking a boat faster, simpler, and more intuitive for renters—reducing friction at a key moment in the customer journey.
Platforms
Desktop web
Mobile web
Timeline
Dec 2024 - Mar 2025
Skills
User research, prototyping, usability testing, task flows
Role
Lead designer
Interaction designer
Visual designer
The Problem
Getmyboat’s renter inquiry flow was a key moment in the booking journey—but it was long, confusing, and full of friction. What should have been a quick two-step process to send a booking inquiry had grown into a 6-step flow, leading to drop-off and frustrated renters.
Across all devices, funnel data showed that nearly 40% of renters abandoned the process before completing an inquiry. The largest drop-offs happened at the very first step (14% abandonment) and again during the contact information step (nearly 20% abandonment).
There was no clear hierarchy guiding users through trip details, pricing, or communication with the boat owner.
Trip Cart Abandonment Funnel (All Devices)
This Google Analytics funnel shows renter drop-off rates across the original 6-step inquiry flow.
Across all devices, nearly 40% of renters abandoned the flow before submitting an inquiry. The highest drop-offs occurred at the very first step (Start Send Inquiry) and near the end (Contacts), revealing friction points where users lost confidence or clarity.
My Role
As Lead Designer, I worked across the product and marketing teams to redesign the inquiry flow from the ground up—from UX strategy and flow mapping to interface design, copywriting, and user validation.
The Goal
Reduce friction and improve the completion rate of the inquiry flow.
Simplify the renter decision-making process and minimize abandonment at key drop-off points while maintaining essential trip clarity and booking options.
The Approach
Simplifying the Trip Cart
Reworked the trip cart layout to highlight the most critical booking decisions first: pricing, dates, duration, group size, captain selection.
Simplified the pricing and fees breakdown so renters could instantly see their total trip cost.
Clarified charter options (same-day vs. multi-day trips) to reduce confusion.
Streamlining the Flow
Reduced the 6-step process to just 2 simple steps:
Step 1: Renters fill in trip details and tap "Send Inquiry."
Step 2: A review screen where renters confirm the booking details, select a departure time, and send a message to the owner.
Optimized the call-to-action button to make submitting the inquiry feel clear and final.
Creating Follow-Up Paths
After sending the inquiry, renters see a confirmation modal.
To increase booking chances, renters are prompted to send their inquiry to other nearby boats with similar availability.
Collaboration & Process
Partnered closely with product and engineering to align on scope and launch timeline.
Ran internal design critiques and informal user walkthroughs to validate flow clarity.
Shipped iterative improvements over a tight timeline to deliver the MVP.
The Impact
The redesigned flow gave renters a clearer, faster path to submit booking inquiries—removing friction and making the booking journey feel intuitive and approachable.
By simplifying a 6-step flow that previously saw nearly 40% abandonment across all devices, the work laid a strong foundation for improving user confidence and driving higher inquiry completions—with post-launch metrics tracking planned to measure success.