Redesigning Getmyboat’s Inquiry Flow for a Simpler Booking Experience

Overview

I led the redesign of Getmyboat’s inquiry flow to make booking a boat faster, simpler, and more intuitive for renters—reducing friction at a key moment in the customer journey.

Platforms
Desktop web
Mobile web

Timeline
Dec 2024 - Mar 2025

Skills
User research, prototyping, usability testing, task flows

Role
Lead designer
Interaction designer
Visual designer

The Problem

Getmyboat’s renter inquiry flow was a key moment in the booking journey—but it was long, confusing, and full of friction. What should have been a quick two-step process to send a booking inquiry had grown into a 6-step flow, leading to drop-off and frustrated renters.


Across all devices, funnel data showed that nearly 40% of renters abandoned the process before completing an inquiry. The largest drop-offs happened at the very first step (14% abandonment) and again during the contact information step (nearly 20% abandonment).

There was no clear hierarchy guiding users through trip details, pricing, or communication with the boat owner.

Trip Cart Abandonment Funnel (All Devices)

This Google Analytics funnel shows renter drop-off rates across the original 6-step inquiry flow.

Across all devices, nearly 40% of renters abandoned the flow before submitting an inquiry. The highest drop-offs occurred at the very first step (Start Send Inquiry) and near the end (Contacts), revealing friction points where users lost confidence or clarity.

My Role

As Lead Designer, I worked across the product and marketing teams to redesign the inquiry flow from the ground up—from UX strategy and flow mapping to interface design, copywriting, and user validation.

The Goal

  • Reduce friction and improve the completion rate of the inquiry flow.

  • Simplify the renter decision-making process and minimize abandonment at key drop-off points while maintaining essential trip clarity and booking options.

The Approach

Simplifying the Trip Cart

  • Reworked the trip cart layout to highlight the most critical booking decisions first: pricing, dates, duration, group size, captain selection.

  • Simplified the pricing and fees breakdown so renters could instantly see their total trip cost.

  • Clarified charter options (same-day vs. multi-day trips) to reduce confusion.

Streamlining the Flow

  • Reduced the 6-step process to just 2 simple steps:

    • Step 1: Renters fill in trip details and tap "Send Inquiry."

    • Step 2: A review screen where renters confirm the booking details, select a departure time, and send a message to the owner.

  • Optimized the call-to-action button to make submitting the inquiry feel clear and final.

Creating Follow-Up Paths

  • After sending the inquiry, renters see a confirmation modal.

  • To increase booking chances, renters are prompted to send their inquiry to other nearby boats with similar availability.

Collaboration & Process

  • Partnered closely with product and engineering to align on scope and launch timeline.

  • Ran internal design critiques and informal user walkthroughs to validate flow clarity.

  • Shipped iterative improvements over a tight timeline to deliver the MVP.

The Impact

The redesigned flow gave renters a clearer, faster path to submit booking inquiries—removing friction and making the booking journey feel intuitive and approachable.

By simplifying a 6-step flow that previously saw nearly 40% abandonment across all devices, the work laid a strong foundation for improving user confidence and driving higher inquiry completions—with post-launch metrics tracking planned to measure success.