Ad creative that drives boat rentals by highlighting trust, convenience, accessibility, and a diverse selection of boats.

Company: Getmyboat
Category: Paid Social, Branding, Strategy
Year: 2024

My Role: Creative Direction and Design
Other Players:
Andrew Craig (Copy & Storytelling)
Minivan Productions (Video Production)

Problem

Getmyboat’s Fall/Winter Ad Campaign was the final push before the low season. How do you capture the excitement of being on the water while reinforcing the brand in a way that resonates and motives people to book boats?

Solution

Create an ad campaign targeted at travelers seeking tropical getaways in the late fall and winter, igniting excitement for warm escapes and driving higher engagement metrics.

Results

The campaign is showing strong early traction, with engagement numbers trending in a promising direction. Key indicators suggest that the messaging and visuals are effectively capturing attention, sparking curiosity, and encouraging action. As performance continues to grow, further optimization could amplify these results even more.