Ad Creative That Drives Action: Connecting People with the Perfect Boat Experience
I led creative direction and design for Getmyboat’s Fall 2024 campaign, partnering with Minivan Productions to concept and produce video ads. I hired the production team, managed the creative budget, and designed campaign assets to drive off-season bookings.
Company: Getmyboat
Role: Art Direction & Strategy
Timeline: Sept - Oct 2024 (4 Weeks)
Team: Marketing, Minivan Productions
Background
Getmyboat’s Fall/Winter Ad Campaign was the final push before the low season. How do you capture the excitement of being on the water while reinforcing the brand in a way that resonates and motives people to book boats?
Solution
To capture the excitement of being on the water while reinforcing Getmyboat brand during the Fall/Winter low season, I partnered with Minivan Productions to create engaging paid social video ads.
As the creative director of the campaign, I led the development of mood boards and conducted audience research to ensure the messaging resonated deeply with our target market.
By telling compelling stories through ad creative, we not only showcased the thrill of boat experiences but also reinforced the brand’s values. Collaborating closely with both marketing and Minivan Productions, we successfully executed a series of high-impact ads that motivated potential customers to book their next adventure on the water.
Results
The campaign started gaining strong traction early on, with engagement numbers moving in a really positive direction. It was clear that the messaging and visuals were striking a chord with the audience—capturing their attention, sparking curiosity, and motivating them to take action. I’m confident that with a bit more optimization, the results could keep getting even better.