Boat captain selection and transactions made simple.

Company: Getmyboat
Category: Product Design
Year: 2024

My Role: Lead Product Designer
Other Players:
Julia Quickfall (Product Manager)
Hugo Lima (Design Systems)
Donny Wells (UI Designer)
Getmyboat Dev & Engineering Team

Problem

How to design a seamless service that connects boat owners, renters, and captains while actively driving Getmyboat’s growth goals.

Solution

Research, strategize, design, and launch features that enhance the customer experience and drive growth.

Key initiatives included:

  • Complete UX overhaul and redesign of the transactions feature

  • New invite captain functionality for boat owners

  • New captain sign-up and onboarding experience

  • Captain Admin dashboard for streamlined management (Donny)

  • Optimized email workflows for owners, captains, and renters (Julia

Results

$1.7M gross bookings for captains payments since launch in April 2024

  • 400 captains onboarded since launch

  • 7,084 Captain Offers

  • 620 Captain Bookings

  • 1,730 Forecasted Captain Bookings