Paid Social Ads + Landing Pages
In summer 2023, I led the creative direction for Getmyboat’s Party campaign — a cross-channel initiative designed to highlight group-friendly boat rentals and drive seasonal bookings. The campaign combined social ads, paid landing pages, and SEO-optimized content to position Getmyboat as the go-to platform for celebrations and events on the water.
Company
Getmyboat
When summer hit, Getmyboat set out to capture a new kind of demand — groups searching for experiences, not just rentals. After analyzing search trends, booking data, and user reviews, I identified the top reasons people rented boats — birthdays, bachelorettes, and weekends with friends — and used those insights to shape both creative direction and messaging.
Challenge
Getmyboat had strong organic traffic around generic boating terms, but low visibility and conversion for social, birthday, and event-related searches.
The goal was to:
Capture intent-based traffic around group and party experiences
Increase bookings in key markets (Miami, San Diego, Austin, Chicago)
Elevate brand perception through fun, premium, lifestyle-led creative
Impact
By combining audience insights with lifestyle-driven storytelling, I transformed Getmyboat’s summer campaign into a celebration of connection—boosting engagement, driving bookings, and reinforcing the brand as the ultimate way to make any gathering unforgettable.
Takeaways
This campaign proved the impact of connecting brand storytelling with performance design. By aligning creative, SEO, and conversion principles, the Party campaign drove measurable growth across paid and organic channels — transforming Getmyboat’s seasonal push into a scalable content engine for future campaigns.
