Designing for Growth
Level Up Digital is a performance marketing and design agency focused on helping brands grow through conversion-driven creative and digital strategy. One of our standout partnerships was with The Santa Lucia Preserve, a private 20,000-acre community in Carmel, California that blends luxury real estate with conservation and outdoor living.
With no existing digital presence, Santa Lucia Preserve partnered with us to build a full-funnel strategy from the ground up. As Design Lead, I translated their brand and sales goals into a conversion-first framework—mapping user journeys, designing lead funnels, and creating assets that drove measurable growth. The result: 30% lower CPC, 889% more leads, and 32% year-over-year traffic growth.
Company
Level Up Digital
Role
Process
I initiated by defining clear campaign objectives for both target segments and mapping their motivations to value propositions. From there, I designed multiple landing page variants in Unbounce, integrating lead magnets aligned with messaging. I designed two branded lead generation assets—a Real Estate Guide and a Membership Guide—that served as high-value downloads to attract prospects. By partnering with the PPC team, I aligned ad copy and landing pages, then iteratively A/B tested to improve conversions across campaigns.
Solution
The solution combined compelling visual storytelling, clear messaging, and tightly aligned conversion paths tailored to each persona. The website funnel directed users through targeted landing pages backed by downloadable guides, optimized forms, and trust signals. Behind the scenes, the alignment of ad messaging and page experiences ensured continuity—so prospects felt confident validating their interest immediately.
Impact
The campaign drove 30% lower CPC, a staggering 889% increase in leads, and 32% year-over-year traffic growth. The new design framework now serves as a scalable model for future campaigns, enabling Santa Lucia Preserve to invest in brand awareness while sustaining conversion efficiency.
