Chase Facer

Website Redesign

A full redesign of Getmyboat's platform, connecting brand storytelling with conversion optimization. Launched ahead of the 2024 booking season to improve trust, usability, and global performance.

Company

Getmyboat

Role

Creative Direction · Web & Product Design

Impact

+10% booking conversion, +11% GMV YoY

Brand Positioning

Introduced a new brand identity that increased awareness and strengthened audience connection across all touchpoints.

Brand Positioning

Introduced a new brand identity that increased awareness and strengthened audience connection across all touchpoints.

Scalable Design Language

Developed a scalable design language that connected the app and marketing site—bringing visual and functional consistency that helped users navigate the platform with greater ease and confidence.

Boosted Performance

Rebuilt the site for speed and clarity—introducing a new information architecture, intuitive search, streamlined navigation, and conversion-driven layouts optimized for mobile, SEO, and scalability.

Boosted Performance

Overview

I set the visual and UX direction for Getmyboat's digital ecosystem, building a modular design system that extended the brand across all surfaces and enabled scalable campaign execution. Partnering with Design Systems, I expanded the component library with accessible, responsive patterns—from navigation to search inputs—ensuring consistency across product and marketing.

Leading cross-regional teams, I facilitated critiques, provided creative direction, and collaborated with marketing on resource allocation, RFPs, and ad strategy—defining campaign direction, managing budgets, and analyzing performance to drive continuous improvement.

Problem

Fragmented navigation and inconsistent visual hierarchy created friction during booking and were hurting conversion across global markets.

Problem

Fragmented navigation and inconsistent visual hierarchy created friction during booking and were hurting conversion across global markets.

Solution

Rebuilt the site architecture and introduced a mobile-first navigation system that simplified discovery and guided renters through clearer decision pathways.

Problem

Confusing advanced search interface caused high mobile dropoff.

Problem

Confusing advanced search interface caused high mobile dropoff.

Solution

Redesigned the search experience into an intuitive multi-step flow with mobile-optimized touch targets, reducing cognitive load and improving completion rates.

Problem

Design assets and brand expression were siloed across teams.

Problem

Design assets and brand expression were siloed across teams.

Solution

Unified brand guidelines and design system to create consistency across marketing, product, and SEO-driven landing pages.

Impact & Outcomes

+10% Booking Conversion

+11% GMV Growth

Operational efficiency improved: design bottlenecks reduced thanks to modular system

Brand trust strengthened

Reflection

This project represents how I like to work — blending creative vision with systems thinking and strategy. By connecting product design, marketing, and design operations under one framework, we built a scalable foundation for creativity, growth, and measurable impact.

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