Smoother Boat Day Booking

In 2025, Getmyboat tackled a major pain point: nearly 40% of renters abandoned the 6-step inquiry flow. As Lead Product Designer & UX Researcher, I mapped the journey, prioritized mobile-first, and worked with product and engineering to iterate quickly.

I collapsed six steps into two — trip detail entry, then review & personalization. The result: a 66 % reduction in inquiry steps and a faster, clearer, more confident booking experience.