Easy Boat Day Booking
In 2025, Getmyboat set out to fix a critical drop-off point in the renter experience: nearly 40% of users were abandoning the six-step inquiry flow before submitting. As Lead Product Designer & UX Researcher, I mapped the full renter journey, prioritized a mobile-first redesign, and collaborated closely with product and engineering to iterate and test quickly.
Company
Getmyboat
Impact
The redesigned experience reduced complexity while keeping core functionality intact. Renters now entered key trip details upfront, previewed total pricing instantly, and had one clean review step before submitting. Each touchpoint reinforced progress and confidence, replacing friction with flow.
The launch achieved a 66% reduction in inquiry steps and delivered a significantly faster, clearer booking experience. The simplified design improved trust and completion, paving the way for future optimizations across Getmyboat's conversion funnel.
