When assigned to design IdeaBuzz, we were presented with the task of creating a place for users to be able to submit ideas, vote up others, and feel at home in a public community that promotes ideation and collaboration.
The hook was that users of the community could also earn points that would translate to money for charities. When stripped down to the bare bones we wanted to create environment for ideas, where the people felt compelled to submit ideas for a good cause. User experience design is about finding the true motivation of a product. What do people want from IdeaBuzz? Was the question we sought to answer. For some apps, such as Spoon Rocket (a local favorite at our office), that answer is easy - I want cheap food delivered to my work - fast. Things like an estimated delivery time, and photo teasers of the day’s meal options provide enough incentive for a user to order up lunch.
For IdeaBuzz, though, finding a way to drive our users participation proved more difficult. We knew we wanted ideas, and that we wanted people to be compelled to keep coming back to submit more ideas and build off each other's ideas.
Luckily for IdeaBuzz, we are not a fresh out of the box product, we are backed by IdeaScale, a innovation management platform that allows organizations to collect and develop ideas in public or private communities by collecting their ideas and giving users a platform to vote. With a solid foundation to build on, we were able to create an instantly engaging user experience. The first major change we made was in the visual redistribution of challenges and ideas. Instead of stacking ideas on top one another like in IdeaScale, IdeaBuzz uses cards. Cards are a great way of collecting and sorting through information quickly. In addition to being visually appealing, card design work great in all types of screen sizes. They can be stacked in a collapsed mobile view, and easy move to fill the void when the screen in expanded.
Gamification is also a defining factor of IdeaBuzz. IdeaBuzz represents a single community of users working together to submit ideas to various challenges and causes, all the while earning points for collaboration and participation. We wanted an exciting way to hook the user in and engage them from the moment they signed up. Thus, began the design of the User Dashboard. When a user visits their dashboard they are greeted with a personalized panel of stats that relate to their participation . This includes their rank on the overall IdeaBuzz Community and Charity Leaderboard, and various cards listing all of their idea submissions, interests, and profile information. We hope to build out the gamification of IdeaBuzz even more to create a seamless community of constant ideation and collaboration.
Clean Coast Mobile App
CleanCoast is a mobile data cleanup application. The app will serve as an easy and accessible way for anyone participating in a beach cleanup to log their findings. The cleanup data collected will be stored in an online database and will be available for environmental organizations and anyone looking to gain knowledge on how to prevent coastal and ocean pollution.
CleanCoast hopes to inspire environmental responsibility and to make people aware about their effect on the world’s marine ecosystems.
Blue Cloud Learning hosts a summer enrichment program every summer in the San Francisco Bay Area. I worked with Blue Cloud to design and develop their brand, identity, logo and website.
Bee Friendly Honey
In the fall of 2013, I got the chance to work with Bee Friendly Honey, a Bay Area based honey and bee keeping business. After meeting with them, I created a concept html email design, and a print ad to showcase their product.
TGR P.O.V. Web Series
During the 2012 winter season, I developed the concept behind this p.o.v. series for Teton Gravity Research. I designed the intro/closing graphic and edited webisodes featuring Sage Cattabriga-Alosa and Eric Roner.
TGR | Perspectives Series Graphic
This Sessions web banner was designed to promote Sessions’ team rider Chris Benchetler and his signature collection. I was also tasked to incorporate the RECCO system logo, a search and rescue technology that Sessions features in their outerwear line. The banner ads were featured on NewSchoolers.com, a popular online community for skiers that provides up-to-date information on parks, teams, and skier blogs.
Surftech Sell Sheets
The Rusty Preisendorfer and Simon Anderson sell sheets for Surftech were designed to incorporate all of the shaper's surfboard models, and to give a brief bio of each shaper. These sell sheets were on display at the Surftech booth during the Action Sports Retailer convention in 2010 for the attendees to gain insight on the Surftech brand and surfboard models.
TGR Red Camera Reel
During the 2011-12 winter season, I designed and edited the intro graphic and footage for TGR's RED camera reel. The camera reel was used to highlight TGR's RED digital camera and its capabilities.
Teton Gravity Research Red Reel
Poster design for Sports Basement's third annual Brew Festival.